Major League Baseball 2012

DESCRIPTION:

Bazillion pictures brought me in to their Major League Baseball 2012 All Star Game project to help solve a creative stalemate between MLB and the city of Kansas City over the use of KC landmarks in the in-town advertising. My solution was to use KC landmarks as a more abstract design element rather than a photo-realistic setting for the action. This allowed the local audience to see their home town prominently showcased and also kept Major League Baseball front and center.